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Making it work … better

Efficiency, diversity and innovation fuel Mast Farms’ business engine

The Mast brothers have designed a drive-over pit platform for increased ease and efficiency in filling bins.  The innovative design allows the platform and the augers to be transported as a single unit, saving a great deal of time in moving and setting up the unit.

A problem is a problem.  At least for most of us. But for brothers Steve, Earl and Brent Mast, a problem is often something else. It’s an opportunity. Like many producers, the Mast brothers of rural Payson in Adams County have been challenged by the changes sweeping the

agricultural industry, particularly how to support multiple families from the farming operation without just getting bigger. Their answer reflects a combination of pragmatism and creativity.

To reach their goals, the Masts have concentrated on three areas – making what they already do more efficient, identifying and developing related enterprises that complement their operation and its  calendar and consciously incorporating innovation to further leverage the benefits of the previous two.

A "golden" opportunity

The Mast brothers’ current farming operation consists of 1,800 acres of corn and soybeans. Three years ago they liquidated their cow-calf herd, but continue to finish about 125 head of fat cattle annually.

In 1981 their father, Joseph, died unexpectedly. Steve returned from the University of Illinois to run the farm. Over the next two years he farmed and attended the U of I, graduating in 1983.

With Brent in college and scheduled to return to the farming operation full-time, the brothers tackled their first major diversification effort in the summer of 1989. They began a business baling small square bales of straw for use as mulch by highway construction contractors. It has been a perfect fit, keeping them productive and profitable during the slow summer months between spring and fall fieldwork.

They buy straw already in windrows from other area producers. To increase efficiency, the Masts have automated the process using bale accumulators. To further leverage productivity, they modified the accumulators from 10-bale to 12-bale capacity. "Two bales doesn’t sound like much, but a 20-percent improvement is significant," states Steve.

They constructed a building leased through 1st Farm Credit Services in which to store the straw until needed. They also deliver 90 percent of the straw themselves,  says Steve, trucking most within a 200-mile radius. Production peaked at more than 50,000 bales annually, but more recently averages about 30,000 bales.

In 1993, a year after Brent received his degree from the U of I and joined the family operation full-time, the Mast straw enterprise was kept busy reinforcing nearby levies during the spring’s record floods.

Identifying trendsEarl carries a standpipe through one of their field tile storage areas.  Their diversification into the field tiling business has been another way for the Masts to expand the scope of the farming operation.

During the mid-1990s, the Mast brothers watched with interest the trend of an increasing number of yield monitors appearing in combine cabs. "As more farmers discovered the yield differences, we knew this was going to result in more field tiling, and there was going to be a growing market for it," explains Steve.

In 1997 the Masts diversified into the field tiling business. With this addition, Earl, who had worked for 18 years as a mechanic in a local John Deere dealership, was able to return to the family operation full-time to run the tiling enterprise. They started out with one used tiling machine, but business was so brisk the first year that they traded in the used machine on a brand new one.

This again complements their farming calendar, but Steve admits the demands of harvest, coupled with those of the tiling business, can sometimes make for a hectic fall.

The three brothers are all involved in each of the enterprises, but Brent specializes in the crop production, Earl has the main responsibility for the tiling activities and Steve concentrates on management of the overall operation. They have one full-time employee and two seasonal workers.

The Masts spend much of the winter months in their shop, repairing, modifying and building equipment.

A new adventure

Once positioned, the platform's steel ramps are dropped and the hopper truck simply drives into position.  The trend of producers upgrading to more and more hopper trucks for grain handling was one of the catalysts in the Mast brothers' development of the drive-over pit.It is their considerable expertise in this area that has led them in yet another direction over the past year. "We were looking for a simpler way to dump grain at the bin," explains Brent. Portable dump pits on the market are separate from the auger, which means it takes two pieces of equipment to transport them to the bin site. Then the swing-away auger most commonly used must be physically rolled beneath the hopper trailer. Brent opens the hopper dump for the grain to drop into the pit and travel through the auger system to the bin. When unloading is complete, the swing-away auger must then be physically rolled back out from underneath the hopper trailer.

As always, the Masts were looking for a faster, more efficient way of doing things. Brent came up with an idea, and last year the three brothers set out to design and build a better portable pit. "We spent a lot of time sitting on buckets, drawing on concrete," Steve elaborates. A rough wooden model soon gave way to the first working prototype and, before the year was over, a second prototype, both built in their shop.

What is different about the Masts’ invention is that it is a drive-over pit platform that also integrates the augers into a single system. It can be transported all together as one unit, eliminating the need for multiple trips or multiple equipment to haul it.

When it arrives at the bin, the assembly is backed into place. As the main auger approaches the top of the bin, a bar is released on the pit platform and the backing motion swings it out like a wing perpendicular to the auger. Tractor hydraulics then lower the platform to the ground and the hinged steel ramps are then manually lowered on both sides of the platform. The truck simply drives over the ramps, positioning the hopper dump over the pit platform for unloading to commence.

When the unloading is complete, the truck simply drives away. There is no need to physically move the pit in and out beneath the truck. The ramps are spring-loaded, so it only takes 50 lbs. of pull (instead of 120 lbs.) to easily lift them back in place for transport.

Last fall, the Masts tested the assembly on their own farm, unloading 150,000 bushels with the two prototypes, discovering some potential enhancements along the way. They already have nearly a dozen orders for the equipment from other producers that have seen the prototypes in action.

Patent pending

In March the Masts filed for a patent. The process is complex and time-consuming, Steve relates. Even with the assistance of a St. Louis law firm that specializes in patent law, the filing process took nearly three months to complete.

Meanwhile, the Masts continue to work on prototypes, making design improvements with each new generation. "Building the prototypes to get all the bugs out is a challenge. Just when you think you have it figured out, something else comes up," states Steve. "But," he continues, "you couldn’t afford all the development work unless you do it yourself."

Sourcing parts also has been a challenge. They cannibalized some parts -- like the wheels -- from other equipment on the early prototype. But they now get them manufactured to their specifications.

The manufacturer of their tiling machines, Port Industries in Palmyra, MO, actually manufacturers some of the steel parts used in the platform, and the Masts have entered into an agreement with the company to manufacture the equipment when it is ready to introduce commercially. Port Industries also provided help with computer-assisted design (CAD) specifications, Steve tells.

The Masts became Farm Credit Services clients in 1995 and have used operating and real estate financing, as well as leasing their straw storage building. Mark Wernowsky from the Quincy office is their 1st FCS financial professional.

Brent says they like working with Mark and 1st FCS because they understand their operation and the diversification that the brothers are incorporating into it. "Farm Credit was one of the few financial institutions we have worked with that actually comes out and sees what the operation is all about," adds Steve.

If they are able to get a patent, Steve says the new piece of equipment will rank as their best success and potentially most profitable venture. "People who have seen the drive-over pit platform say they can’t believe how simple it is. But to get it simple took a lot of work," Steve emphasizes.

"Taking an idea, developing it and bringing it to market is a whole lot harder than anyone realizes," he underscores. To others, that might have been a problem. To Steve, Earl and Brent, it’s just been one more opportunity.

For more information about the drive-over pit platform, the Masts can be contacted at 217-656-4334 or emailed at mjmast@adams.net.

Story by John Leatherbury. Photos by Jon Cunningham

 

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